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Meet the Founders

Our Story

 After a combined 20+ years in the wireless and home internet industry, Jason and Lydia noticed a widening gap between the lightning-fast evolution of smart devices and the real-world support most people receive. They saw customers walk in and out of stores, still confused, frustrated, and disconnected from the technology meant to simplify their lives. So, they built Connect U to flip that script. What began as a shared passion for extraordinary service has evolved into a full-scale tech concierge and digital life coaching service aimed at reintroducing human warmth into technology.

Jason Gold

 Founder & Chief Solutions Officer

 With over 13 years in the wireless and home internet industry, Jason has built a reputation for redefining customer service and driving innovation. Consistently ranked in the top 1% nationwide and a six-time President’s Club honoree, he’s known for delivering results and earning 100% positive customer satisfaction scores.

Jason excels at simplifying complex technology, turning jargon into clear, relatable insights that empower people to get the most out of their tech. He believes technology should enhance life, create connection, and inspire confidence.

As a mentor and trainer, Jason created impactful workshops and classes that helped tech professionals better serve customers and unlock the full value of digital tools. His leadership style blends clarity, empathy, and a commitment to excellence, inspiring both clients and teams to reach their highest potential.

Lydia Smith

 Co-Founder & Chief Experience Officer

 With a 7-year track record in the wireless and home internet industry, Lydia quickly rose through the ranks—from sales representative to mentor, trainer, Store Leader, and ultimately District Manager. Her ability to lead with clarity, coach with heart, and connect on a human level sets her apart as a top performer and trusted leader.

Lydia is known for creating high-performing teams and cultivating a culture of positivity, engagement, and empowerment. Her natural talent for building trust and delivering exceptional customer experiences consistently yielded 100% satisfaction ratings.

Driven by a deep passion for people, Lydia’s leadership is grounded in empathy, energy, and purpose. She ensures every team member and customer feels seen, heard, and valued—turning everyday interactions into meaningful experiences that inspire confidence and loyalty.

Connecting People. Empowering Possibilities.

Why We Do It

 Combining Jason’s mastery in simplifying technology with Lydia’s inspirational people-first leadership skills, they created Connect U, driven by a mission to eliminate frustration, bridge technology gaps, and ensure everyone can confidently connect with the digital world. Their shared passion is delivering personalized solutions with warmth, clarity, and care, enhancing not just device usage but quality of life. At Connect U, we refuse to let technology become another stressor on your already full plate. We believe your phone, tablet, laptop, or whatever comes next, should:

  1. Spark joy not, frustration.
  2. Shrink distance, not patience.
  3. Empower independence. 

Because when you feel confident with your tech, you have more time and energy for what truly matters—your family, your community, your purpose.

Our Values

  • Connection First. We build relationships before we build solutions.
  • Radical Transparency. Clear pricing, clear advice, zero upsell gimmicks.
  • Empathy in Action. We meet you where you are—then help you go further.
  • Continuous Growth. Tech evolves daily; so do we. Training is our hobby. 
  • Playful Professionalism. Learning should feel engaging, even fun. Expect smiles.
     

Ready to Feel Truly Connected?

  This powerhouse duo is obsessed with adding value, not complexity. 

Whether you need a quick question answered or a full-scale digital makeover, we’re here to help. Let’s turn frustration into freedom, together.

Connect U – Your world, seamlessly within reach.

Connect Now

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